Georgia Public Library Service offers marketing grants to a limited number of the state’s public libraries, typically on an annual basis. Libraries complete a short application, and those selected partner with GPLS marketing staff to create a marketing campaign. In this way, libraries not only receive funding, they also develop marketing knowledge that lasts far beyond the grant itself. Applications for GPLS marketing grants were open from Jan. 11-Feb. 4, 2021.
Here’s what past grantees have said:
“The marketing grant support allowed us to establish connections and strengthen relationships with individuals, schools, organizations, and businesses in our community. The campaign enabled us to share information and also offered an opportunity that we could not have anticipated: in a time of crisis due to a public health emergency, our images and messaging let our neighbors know that the library is still here for them.” – Live Oak Public Libraries
“The GPLS marketing grant helped us demonstrate that a small marketing budget year round can have a substantial impact on our marketing reach as an organization. We used our grant to incentivize the sharing of patron impact stories. The number and quality of stories we received significantly increased compared to doing the same campaign without an incentive months before.” – Cherokee Regional Library