** RESOURCE GUIDE FOR LIBRARIES **

There are many uncertainties as libraries begin reopening after the COVID-19 pandemic, including whether additional waves of the virus may force organizations to close their doors again in the future. The importance of marketing your online resources will continue to grow.

If you have a story of how your library is serving your community, please share on social media using #GeorgiaLibraries and #LibrariesStrong.

Here are key messages to use as a frame for your marketing to funders, patrons, potential patrons, and the broader community:

  • Libraries in Georgia provide many free online resources to empower their communities, support job seekers and provide educational opportunities for all ages. Just sign in from your desktop, laptop or mobile device.
  • Georgia’s public libraries bridge the digital divide, providing crucial high-speed internet and WiFi access.
  • Libraries provide online resources and programs that support lifelong learning, K-12 education, distance learning, workforce skills, and much more. 
  • Libraries build the local economy by supporting small businesses, job seekers, and workforce development.
  • Libraries are a trusted and safe place for communities to connect.

For every marketing campaign that you do and especially right now, you need to be reaching your audience where they are with what they need. You can’t expect them to come to you. This means that you should share why your library is important and how people can participate in different ways: through email (to patrons, funders, your board, local leaders), on your website, on social media, through community partners, with local media, and more. You should share these messages repeatedly, in various ways and through various channels. 

Basically, this means you need to share why your library is important and how people can participate in different ways: through email (to patrons, funders, your board, local leaders), on your website, on social media, through community partners, with local media, and more. You need your message to be where the people who need your resources get their information and where the people who fund you get their information. 

You need to share these messages repeatedly, in various ways and through various channels.

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How to use this toolkit

Each bullet below is a sentence or phrase you can copy and use for social media, website, email, and other types of marketing. You can use them “as-is” or combine them with messages you are already using.

Also, follow the linked resources for additional resources if needed.

Remember, if you have a story of how your library is serving your community, please share on social media using #GeorgiaLibraries and #LibrariesStrong.

GALILEO resources

Many patrons don’t necessarily know what GALILEO is; help them understand the many benefits by highlighting some of the key programs within it, focusing on how GALILEO resources can benefit them.

Learning Express

EBSCO Learning Express Job and Career Accelerator

  • Your library card offers the fast track to getting hired! Explore more than 1,000 occupations, search millions of jobs & internships, create a professional resume and cover letter, master interview techniques & more through Learning Express Job and Career Accelerator from your local public library. Check it out here: https://www.galileo.usg.edu/express?link=zxca
  • Create your resume, search jobs, and master the interview. All you need is your public library card or public library system password to access Learning Express Job and Career Accelerator. https://www.galileo.usg.edu/express?link=zxca

MANGO Languages

  • Another reason to love your #GeorgiaLibraries card: you get free access to @mangolanguages, which features over 72 foreign language courses. https://www.galileo.usg.edu/express?link=ango @galileolibrary
  • Language learning that’s available anytime, anywhere

HeritageQuest

  • Research your family tree with HeritageQuest through @galileolibrary. HeritageQuest Online provides genealogical and historical sources for more than 60 countries, with coverage dating back as early as the 1700s. https://www.galileo.usg.edu/express?link=zuhq

LegalForms

  • Tackle simple legal tasks with help from Gale Legal Forms Go to https://www.galileo.usg.edu/express?link=zglf and enter your public library system password.
  • Legal resources at the ready! Check out Gale Legal Forms through your public library. https://www.galileo.usg.edu/express?link=zglf
  • Address legal affairs with confidence: Gale LegalForms through your public library can help you understand common legal procedures through customizable legal documents that you can easily modify to create accurate, reliable forms without stress. Forms are accessible online, mobile responsive, and downloadable in Microsoft Word, Adobe Acrobat, and other formats https://www.galileo.usg.edu/express?link=zglf

History Reference Center

  • Covering both U.S. and world history topics, History Reference Center through your public library is a full-text database featuring historical reference books, magazines, journals and thousands of primary source documents. Check it out through your local library! Go to: https://www.galileo.usg.edu/scholar/databases/zbht/
  • Need resources for your next history assignment? Your local Georgia public library offers History Reference Center for FREE online, featuring historical reference books, magazines, journals and thousands of primary source documents: https://www.galileo.usg.edu/scholar/databases/zbht/

ProQuest

  • ProQuest databases provides a single source for scholarly journals, newspapers, reports, working papers, and datasets along with millions of pages of digitized historical primary sources and more than 450,000 ebooks – all of this for free with your public library card: https://www.galileo.usg.edu/express?link=ebcn
  • Use Ebook Central to quickly and easily find relevant ebooks and chapters; read online; search within the ebook; and highlight, take notes and bookmark pages in your online copy, stored on your bookshelf for you. Login today with your public library’s GALILEO password or your library card number: https://www.galileo.usg.edu/express?link=ebcn

ProQuest NewsStand

Novelist Plus

Ancestry Library Edition

  • Ancestry Library Edition brings the world’s most popular consumer online genealogy resource to your public library. Check it out with your public library password or PINES card number: http://www.galileo.usg.edu/express?link=zual
  • Unlock the story of you with Ancestry Library Edition sources like censuses, vital records, immigration records, family histories, military records, court and legal documents, directories, photos, maps, and more. Ask your librarian or access online through your library: http://www.galileo.usg.edu/express?link=zual

GALILEO, general

  • Did you know that students of all ages can freely access @galileolibrary from home to find resources not freely available online? #georgialibraries https://galileo.usg.edu
  • GALILEO is Georgia’s virtual library. You can use it to access articles, eBooks, historical documents and photos, and much more. Go to https://galileo.usg.edu and enter your public library system password or PINES card number.
Visit the GALILEO user guide

GALILEO logo

eRead Kids

  • Now is the perfect time to get started with eRead Kids! Your library card gives you free access to 20,000+ electronic and audio books for children from pre-k through fourth grade. georgialibraries.org/ereadkids #GeorgiaLibraries #KeepGALearning
  • While school is out, keep your kids reading with eRead Kids, a free resource available through all public libraries in GA. You just need your library card number and PIN: georgialibraries.org/ereadkids #GeorgiaLibraries #KeepGALearning
  • Check out the new ebooks and audiobooks in eRead Kids – we just added 2,110 additional titles! #GeorgiaLibraries #KeepGALearning
Visit the eread kids toolkit

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Summer Reading Program through Beanstack

Check out our Summer Reading Program marketing toolkit here.

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Entrepreneurial Learning Initiative (ELI) Toolkit

  • All public libraries in Georgia offer FREE access to Entrepreneurial Mindset Training, an online, self-paced course focused on the attitudes and thinking that lead to entrepreneurial success. georgialibraries.org/eli #GeorgiaLibraries
  • Discover your business potential with online, self-paced #entrepreneurial mindset training through #georgialibraries. Learn more and get started here: https://georgialibraries.org/eli/
  • Learn how to identify, evaluate and transform your business ideas into a sustainable success with entrepreneurial mindset training. Keep learning while you’re home through this free resource available through #georgialibraries https://georgialibraries.org/eli/
visit the ELI toolkit

web and social media graphic for Entrepreneurial Learning Initiative (ELI)

GLASS (Georgia Libraries for Accessible Statewide Services)

  • Georgia Libraries for Accessible Statewide Services (GLASS) patrons can access digital braille and audio books through BARD and BARD Mobile https://georgialibraries.org/glass/bard/
  • GLASS staff are answering our phones to assist customers with GLASS resources including digital talking books, BARD, BARD Mobile, Bookshare and more! www.georgialibraries.org/glass/ or call 800-248-6701 Keep reading!
  • Accessibility is not an “other” – it’s about people whose life has changed. It’s about all of us. Learn how #GeorgiaLibraries are a source of accessible programming and technology. https://bit.ly/2AyHfvP 
  • GLASS users, we are happy to announce that we are restarting mailing service & duplication on demand cartridge production. Patrons can expect to start receiving book cartridges very soon! Read more: georgialibraries.org/glass-to-resta…   #georgialibraries
visit the glass website

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HomePLACE

visit the homeplace page

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archivist with historic photos

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Partnerships

See details about all partnership programs
Updated program and service offerings

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