As you expand the tools you use to communication online and off and staff's roles change, how do you ensure you're all speaking with one voice?
Based on Sarah Durham's book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, this webinar will help you apply Brandraising concepts to improve your program's communications, and make sure they make sense with other aspects of your organization's communications, too.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitude of Gratitude Can Boost Fundraising
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
- Concrete creative thank you ideas – the tried-and-true and the dare-to-try!
- How to effectively use donor thank you’s to build long-lasting relationships.
- Critical capabilities of transformational leaders.
- When to use technology, and when not to.
- How to move from a transactional to a transformational donor acknowledgment plan.
- BONUS: How cultivating an attitude of gratitude is good for you personally.
Gain an introduction to the world of foundation fundraising.
Are you a representative of a nonprofit organization?
Are you new to fundraising?
Do you want to learn how the funding research process works, and what tools and resources are available?
Learn how to become a better grantseeker! In this class we will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.
A webinar providing library marketing strategies that build awareness, grow your audience, and establish your library as an authoritative source and a definitive provider of services for the community.
You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.
How successful are your email marketing campaigns?
Are you still creating emails the same way you were years ago?
Does your email marketing consist of a monthly newsletter that few people actually read?
Most nonprofits are using email to reach out, inform and solicit their supporters in some manner. However, many nonprofits are not fully utilizing the medium to maximize their results. If you feel your email marketing could use a little help or want to take it to the next level, this webinar is exactly what you need.
In this jam-packed webinar we will highlight a number of successful tactics and strategies you can start using immediately to increase your efforts, including:
- How to build your email list
- How to write subject lines that get emails opened
- The power of storytelling via email
- How to write email content today – it is different than it used to be!
- A better understanding of email marketing best practices
- How to apply these best practices in your organization
- Actionable email strategies you can begin using today
Learn a basic planning process for diversifying your organization’s support.
A successful nonprofit organization has diversified funding streams. If your organization has never developed a fundraising plan or calendar, this session is for you. It provides an overview of the process of strategically thinking through the components of a fundraising plan. You'll learn how to:
- Conduct an assets inventory
- Develop a case statement
- Identify funding partners
- Prepare a fundraising plan and calendar
Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
In this webinar we will discuss:
- Ways to identify and recruit Brand Ambassadors
- How to structure and operate a board effectively.
- How to excite and acknowledge them.
- How to cultivate relationships for future engagement
Get a complete Geek the Library overview and your questions answered in a live format. Our informational webinars are a simple way to learn about the details before committing to participate in the program.
Typically when people think about social capital, it is associations, networks and relationships that result in a gain. I believe that organizations tend to build partners with those who are similar (bonding social capital) instead of bridging, another form of social capital with those who are different. In this workshop, participants will learn more about social capital and how to leverage networks that can increase program partners and potential funders.
- The definition of social capital and the differences between bridging and bonding
- Networks that can increase program partners and potential funders
This webinar will cover how to create, administer, moderate, and leverage your library’s online presence using popular social media tools.
Over half of the world’s 2 billion internet users interact with social media tools to create, share, and exchange information and ideas while online. Libraries are using these tools to market programs and services, and to connect and engage with their communities beyond the library walls. Join us as we explore Facebook, Twitter, and Pinterest as examples of tools that are being used successfully by libraries. The webinar will cover how to create, administer, moderate, and leverage your library’s online presence. Some basic security settings for each social media tool will be discussed as well.