A webinar providing library marketing strategies that build awareness, grow your audience, and establish your library as an authoritative source and a definitive provider of services for the community.
You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.
What software tools are available to nonprofits at low or no cost that are actually worth using? How do you judge when tool really is low cost, as opposed to a pit of time and effort? We’ll walk through 35 software packages that are worth knowing about. We will also provide a framework for determining long term costs.
Hiring managers from the San José Public Library will talk about their most recent recruitment for a Librarian 1. Of the more than 200 applications submitted, 50% didn't meet the minimum qualifications, and 75% didn't answer the supplemental questions appropriately. Don't let this be you. Come to this session and find out what you should do when applying for jobs. Our guest speakers will tell you what they are looking for in applicants and provide guidance on how to answer supplemental questions. Be one of the successful candidates - make it to the interview stage!
With the cost of purchasing an ILS completely out of reach for a library in a village of 128 people, Beth Kulacz, the Director of the Broadwater (NE) Public Library, decided she was going to build her own. Join us to learn how Beth designed and coded a system specifically for her small library and how you can get a copy of her shareware application to use for your own library.
Do you want to know what others in the country are doing in their libraries? Are you curious about the library world beyond your own stacks? Do you have a topic of particular interest to the library community that you would like to discuss? Maybe you had a great conversation during a breakout session at a conference that you would like to explore in more depth. Join us online for Conversation Sparks!
Conversation Sparks is a way to facilitate a large-scale conversation with librarians around the country. In this virtual environment, participants will meet with the purpose of exchanging ideas, exploring best practices, and learning from others in the profession. It is a way to break paradigms and learn from the examples of others in an environment of respect and understanding.
Each session will feature a new topic of conversation centered on the needs, concerns, and trends in today’s libraries. Speakers will consist of volunteers from the library community and beyond with a common goal of advocating and sharing their particular area of expertise. A subject expert will introduce the topic which will be followed by examples in the field from around the country. Sessions are not meant to be static, but are intended to spark conversations, generate new ideas, ignite passions, and help fuel enthusiasm for the profession.
This session will introduce participants to the technologies that are shaping the future of the World Wide Web and how those technologies disrupt existing web based training design.
Using the five key principles of the web, participants will explore how to design for a web that is evolving based on these principles in a way that is significantly different from existing design methods.
This session will be based on the principles of Reuben Tozman’s new book, Learning on Demand: How the Evolution of Technology is Shaping the Future of Learning.
In this session participants will learn the five key principles of the web that has sustained its growth:
- The web wants to be fed.
- The web wants to understand what it is being fed.
- The web wants content to be viral.
- The web wants you to know you.
- The web wants you to communicate.
Collections - Making the Right Choices
Did you take Collection Development in library school but still feel like you don’t know what you’re doing most of the time?
Have changes in the publishing world like the explosion of self-publishing and eBooks left you doubting your selection skills?
What does a “balanced” collection look like and is it achievable with a limited budget?
In today’s high demand/low budget environment, meeting community needs through collection development is more challenging than ever. In this webinar, participants will learn how the collection development “nuts and bolts” they learned in library school (or maybe didn’t) can be applied in the real world. We’ll discuss everything from how to make a simple and usable collection development plan to new trends and resources that should be influencing your decisions.
At the end of this one-hour webinar, participants will know:
- The difference between a collection policy and collection plan and what should be include in each.
- Three ways to make smart collection funding allocations and choices based on real world data relevant to their community’s needs.
- Three non-traditional selection methods and resources and how to use them effectively.
Find out how the Census Bureau measures key information about U.S. business and industry in this overview of the Economic Census and other economic programs. You will learn how to access statistics on the characteristics of business owners, the number of businesses in a given industry, sales, receipts, payroll, and much more using our online data dissemination tool(s). Plus we give you tips in how to use the data.
Deque, a provider of software for access, offers a Web Accessibility 101 webinar that will cover:
- Foundational knowledge of building accessibility into your website and where to begin
- What a screenreader is, what it does, and how it works
- The three approaches an organization can take to achieve accessibility, and the single most sustainable option for large organizations
- And what Deque’s product solutions can do to help your organization meet website accessibility guidelines