Writing Amazing Appeal Letters That Are...Appealing!

Fall is a great time for at least one appeal letter (maybe more). If you’re making an important contribution to your community, many others will want to be part of that! The idea is to ask community members to invest in your organization’s vision and results. Appeal letters offer the opportunity to build/maintain relationships with community members and encourage the attitude that everyone can contribute.

Takeaways:

• Identify the Purposes, Priorities, and Intended Readers of your appeal letter
• Discuss the elements you must include
• Check out some great (and not-so-great) examples and discuss the writing techniques used