Best Kept Secret: Marketing the Small & Rural Library
Is your small or rural library the community's best kept secret? Libraries are not known for "tooting their own horns" so valuable services and resources go unnoticed. Join us for a webinar, hosted by WebJunction in collaboration with the Association for Rural and Small Libraries, to learn about marketing and branding and what it means to the 21st century small and rural library. Michelle and Melinda will talk about ways to build mutually beneficial business partnerships that result in free media advertising as well as sponsorship for events and services. These marketing techniques are guaranteed to lead to long term development opportunities as well as sustainability.
Presented by: Michelle A. McIntyre, director, Roaring Spring Community Library (PA); and Melinda Tanner, district consultant librarian, Washington, Greene & Fayette Counties (PA)